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Influencer & KOL MarketingCreator partnerships · Livestream · Affiliate
Local Influence. Global Brand Impact.
Creators are how consumers in Thailand, Vietnam and the Philippines discover, compare and buy. BorderNex finds the right local voices for your brand, structures the partnership, produces the content and runs the campaign through to measured sales.
What this solution covers
Every part of a creator campaign, coordinated by one team.
Creator marketing in Southeast Asia is a sales channel as much as a brand channel. The services below are designed so that the same campaign can build recognition and move product on the marketplace or in store.
Influencer discovery & selection
Creators mapped by category, audience profile, content quality and brand fit, then vetted for past partnerships and audience authenticity.
Campaign planning
Objective, creator tiers, content formats, timing and budget, written as a plan you approve before any outreach begins.
Creator partnerships
Outreach, negotiation, agreements, usage rights and payment coordination with creators or their agencies, in the local language.
Content production
Briefs, product seeding, shoot coordination and approval rounds, so content stays on brand without losing the creator's voice.
TikTok & Instagram campaigns
Short-form video and reels planned around platform mechanics, hashtags and paid amplification where it earns its cost.
Livestream commerce
Live selling sessions with hosts and creators on TikTok Shop, Shopee Live and Lazada Live, coordinated with stock and vouchers.
Affiliate programmes
Commission structures, tracked links and creator onboarding on marketplace affiliate platforms, so sales attribute to the creators who drive them.
Local audience engagement
Community replies, comment moderation and user content curation in Thai, Vietnamese or Filipino English during and after the campaign.
Performance tracking
Reach, engagement, traffic, attributed sales and cost per result by creator, reported weekly and summarised at campaign close.
How it works
From brand brief to live campaign, in five steps.
You see and approve the plan, the shortlist and the content before anything goes live. We handle the outreach, negotiation and day-to-day coordination with creators in between.
Brand brief
We take your objective, product, target consumer, brand guidelines and budget range, and turn them into a one-page campaign brief with success measures agreed in advance.
You approve the briefCreator mapping
Local creators are mapped against the brief: category relevance, audience profile and location, content style, prior brand work and audience quality. Macro, mid-tier and KOC roles are defined.
You receive the creator mapShortlist & terms
A shortlist with rationale, indicative fees, deliverables and usage rights for each creator. Once you select, BorderNex handles outreach, negotiation and agreements on your behalf.
You select the creatorsContent & approvals
Creators are briefed and seeded with product. Scripts or outlines are reviewed against brand and local advertising rules, and final content goes through your approval before posting.
You approve the contentLive campaign & reporting
Posting schedule, livestream slots, affiliate links and paid amplification are run to the plan. You receive a weekly performance note and a closing report with results by creator and recommendations for the next wave.
You receive the closing report
Content that converts locally
Native content, brand-safe, built to sell.
Consumers in these markets trust a creator's own review over polished brand copy. Our briefs protect the facts, the claims and the look of the product while leaving the creator room to speak in their own voice. Every format is tied to a place where a viewer can buy.
Why creators matter here
Audiences that live online first.
Internet use in our operating and partner markets is among the highest in the region, and video and social platforms are where product discovery happens. Indicators below are from published sources; we do not quote results from our own campaigns.
Good to know
Questions brands ask about creator campaigns
Do you guarantee reach or sales?
No. We agree targets in the brief and report honestly against them. Creator performance varies, and we would rather set a realistic plan than promise a result we cannot control.
Who holds the creator agreements?
Agreements are made in your name or your local partner's name, with BorderNex coordinating the terms. Usage rights, exclusivity windows and deliverables are written down before any content is produced, and all contacts are handed over to you.
Should we work with large influencers or many small ones?
Usually a mix. Well-known creators build recognition quickly; mid-tier and consumer creators carry trust and drive affiliate sales. The brief and budget determine the balance, and we show the trade-off before you decide.
How is BorderNex paid?
A service fee for planning, coordination and reporting, set out in the Service Agreement. Creator fees and paid media are budgeted separately and shown to you at cost; we do not add hidden mark-ups.
Related
Usually combined with
Which local voices should speak for your brand?
Share your product, target consumer and the market you are entering. We come back with a creator approach, indicative tiers and what a first campaign wave would cost.